Daniel Guendel is a senior and a marketing major at the Franke College of Business at Northern Arizona University. Currently, Daniel is in the middle of a semester long internship with Lancaster Consulting. Daniel was born and raised in Phoenix, AZ and enjoys spending his free time playing hockey and basketball. Once winter comes around the corner, you can find Daniel skiing on Arizona Snowbowl, almost daily.
Daniel’s ambitions include eventually working for an NHL club for their marketing department. This is Daniel’s second internship and he hopes to build his marketing skills in the business context for companies to come.
Marketing to millennials can be a difficult and confusing process, but if you’re successfully prepared to do so, your company can soar. Millennials are the largest population group in the …
