Julie Lancaster & Team

Julie Lancaster, Leadership Development Expert & Master Business Strategist.

Top 3 VIA Character Traits: Honesty, Zest, Curiosity

Julie knows that being a leader takes guts.

Before being the founder of Lancaster Leadership, she walked the talk.  Julie first found her calling decades ago as a rock-climbing instructor.  She helped thousands to look challenge in the face, to be vulnerable, to enthusiastically strive for tall goals, and to celebrate hard work together.  Through finding her calling, she found her true voice.

Julie’s lifelong passion has been to truly connect with people, places and cultures. Ignited by part of her childhood in Tokyo, Julie has visited, volunteered, or worked in 5 continents, 38 countries and 42 states.  She holds a B.A. in International Studies, an M.A. in Education: Culture, Language & Diversity and is a certified as a group coach, Myers-Briggs practitioner, Change Style Indicator and Change Style Navigator facilitator. She has been honored to be Dean of Education, Career Services Director, Entrepreneur of the Month, Businesswoman of the Month, and Adjunct Instructor of the Year.

Julie’s clients range from aspiring leaders to CEO’s. Although she works with 30 teams each year, she specializes in working with higher education institutions, local and federal government, health care, technical organizations, women leaders, values-driven teams and organizations in transition. Together with her clients, she is results oriented and is a positive advocate for success. Serving the public, non-profit, and private sectors, Lancaster Leadership is a valued partner in workplace culture, leadership skill development, and future-focused strategy.

Now with decades of leadership, her experience guides her practice as a leadership coach, consultant, and trainer. Although she travels around the country working with teams who aspire to flourish, she calls Flagstaff, Arizona home. www.LancasterLeadership.com

She provides:

  • trainings, leadership academies, strategic advances, retreats, and team building events for teams
  • strategic planning & facilitation
  • leadership & career coaching
  • a women’s summit in Arizona
  • an online leadership development course
  • keynotes
Julie commits to working with groups and individuals who are up for the adventure of leadership* and believe in creating real change.
*Leadership is a mindset, not a position.

Previous roles she has embraced include:

  • Rock Climbing Instructor
  • Outdoor Education Director
  • School Garden Director
  • African Extension Agent
  • Professor
  • Director of Career Services
  • Dean of Education

On the side, she loves to dig in the dirt and has authored the Flagstaff & Tucson Planting Guides.


  • Top 15 Coaches in Flagstaff in 2021
  • Entrepreneur of the Month, Cornerstone Brand Coaching, July 2019
  • Leadership at 7000, Flagstaff Chamber of Commerce cover story 2018
  • Business Woman of the Month, Flagstaff Business News, October 2018
  • Coconino Community College Scholarship awarding member 2018, 2019
  • FLP leadership, ethics & education committee member 2018
  • Flagstaff Leadership Program graduate (FLP) 2017
  • Athena Award Nominee 2017
  • Partners in Productivity: Companies that Care.  Coconino County Career Center 2016, 2017
  • CollegeAmerica, Adjunct Instructor of the Year
  • Flagstaff Arts Council member
  • Grand Canyon Conservancy member

The Team
Additionally, the Lancaster Leadership team is engaged, experienced, and exceptional at facilitating events for our clients. Learn more about the Lancaster Leadership team below.

Katie Wittekind, MAPP Certified Coach, Master Facilitator, Trainer, & Strategist

Top 3 VIA Character Traits: Perspective, Love of Learning, Creativity

Katie received her Masters of Applied Positive Psychology from the University of Pennsylvania and is a Certified Coach by Dr. B.J. Fogg of Stanford University.  Katie is a non-profit president, education guide, life coach, university lecturer, consultant, public speaker, author, and certified wellness professional. Katie’s strength is in presenting tools of change and shedding light on how they are best applied in your unique situation. Katie facilitates training on creating the desired company culture, leadership communication, team building & psychological safety and empowers you with how to create behavior change within your organization.  Katie facilitates inclusive strategic planning with clear direction and also offers life coaching and public speaking. Katie combines the science of positive psychology, design thinking, and habit research for a truly innovative approach to organizational and individual change. After a coaching or training session with Katie you will be left with a clear path forward, inspiration for what lays ahead and empowered with the blueprints to become the architect of the change you seek.

Jeannie Duncan, Expert Executive Coach & Facilitator

Jeannie works with brilliant leaders to make a big difference in the world. Her passion is helping technical experts who become organizational leaders align their quest for excellence with the talents and well-being of their teams and organizations, and fully takeoff on their path to stardom. Jeannie has 25 years of corporate executive experience in talent management and organizational development roles across the U.S., Middle East, Southeast Asia and South America. With her support, leaders have shifted organizational cultures to strengthen engagement and contribution at all levels, and re-engineered talent management processes resulting in increased productivity and unparalleled employee and community loyalty. To broaden her impact, she founded her executive coaching business, JSDuncan LLC, in 2014. She now serves the top executives who need her most, across a broad range of industries, to create successful, healthy, mutually-rewarding and thriving workplaces everywhere. A graduate of Fielding Graduate University’s Evidence Based Coaching Program and certified in group coaching, Jeannie also has three Master’s degrees―in Educational Administration, Human Resources Management and Development, and Organizational Development―and her PhD in Human and Organizational Systems.

Sofia Ayad, Communications & Marketing Assistant

Top 3 VIA Character Traits: Curiosity, Honesty, Love of Learning

Sofia’s Marketing/Design background in telecommunications, travel and eCommerce brings together a strong understanding and approach to the operations in different industries. Over the years she has proven herself more than capable with her professional and personal accomplishments. Sofia managed the launch of a local advertising magazine, stood as Lead Designer in several businesses’ Web Redesign projects, and led her team to win Best of Show in a 48-Hour Film Festival.

Beyond her studies and experience, she utilizes her downtime to continue staying up to date on current marketing strategies and add upon her design skills via online courses, podcasts, and blogs. Sofia recently finished an Intro to Web Development Course writing in HTML, CSS, and Java. With an interest in thrill-seeking hobbies like skydiving, rock-climbing, and backpacking, Sofia is constantly reinvigorated with inspiration for her work.

Ivy Banks, Diversity, Equity & Inclusion Trainer, Facilitator & Consultant

Ivy Banks is the Associate Vice Provost of Diversity and Inclusion at the University of Arizona, and previously worked at Northern Arizona University as the Associate Vice President of Student Affairs & Dean of Students. Ivy earned her Masters in Education from Northern Arizona University and her Juris Doctor from the University of Akron. With over 15 years of executive leadership experience in private industry and higher education, Ivy specializes in educating others on the value of leading with inclusion, diversity and equity. Ivy is heavily involved in the community, serving as a member of the historic Zeta Phi Beta Sorority, Inc and the White Dove Foundation of Arizona. Her awards and accolades include: Akron BLSA Alumni of the Year, NAU LGBTQIA Commission Ally of the Year and the Martin Luther King Jr. Legacy Award.

Denise TrimbleSmith, Diversity, Equity & Inclusion Trainer, Facilitator & Consultant

Denise L. TrimbleSmith is the Project Director in the Office of Diversity and Inclusion for the University of Arizona. Denise manages and implements high-priority initiatives and projects that advance the University’s diversity and inclusion efforts, build relationships with diverse stakeholders, and develop inviolable collaborations with students. She has a creative approach to programmatic efforts, and expertise in formulating risk management training, crisis management, community engagement, and service. Denise TrimbleSmith is a Life member of Sigma Gamma Rho Sorority, Inc. where she has served in leadership at the local, regional and international levels for 28 years. She is the first in her family to graduate college with an A.A. American Sign Language Interpreting, B.A. History, and M.A. Special Education. Before joining us at the University of Arizona, Denise served as the Coordinator Senior for Fraternity and Sorority Life and Chair of the Commission on Ethnic Diversity at Northern Arizona University

Rose Toehe, Facilitator, Cultural Competency

Rose is Dine’ (Navajo) and Ute. Originally from the four corners area, Rose moved to Flagstaff as a teen. She is Tachii’nii Noda’i (Ute branch of Red Streak Running Into Water), born for Kinlichii’nii (Redhouse), maternal grandfathers are Ashiihi (Salt), paternal grandfathers are Hashk’aa hadzohi (Yucca Fruit Strung Together). Rose is a graduate of NAU earning a Bachelor of Science degree with an emphasis in Business Administration and a minor in Psychology; she received her master’s degree from the College of Education in Educational Psychology & Counseling. Her professional work includes the state’s School-to-Work Initiative as the NE AZ Project Director overseeing 12 school districts on Navajo and Hopi nation lands. She served as the Program Director for federally granted workforce programs (WIOA and WIA) and lead counselor for the Post-Move Relocation Program at Native Americans for Community Action, Inc. (NACA). Her work at Coconino County Career Center was providing workforce development opportunities for county residents. Currently, she enjoys her work within the City of Flagstaff City Manager’s office as the Coordinator for Indigenous Initiatives. Her work there includes advocacy at the city government level and filling the gaps through collaboration efforts with both city and county partners. Having experience in the areas of serving people and serving in volunteer capacities has shaped her work in supporting critical conversations on systematic change. Her passions and volunteerism comprise of advocacy work for Indigenous people and other people of color during her entire adult life. Some groups she currently serves on include the Indigenous Peoples Advisory Council to the Coconino Board of Supervisors, Indigenous Circle of Flagstaff (a grass roots movement impacting change in Flagstaff), the National AISES Council of Elders, Flagstaff Police Department’s Citizens Liaison Committee, Criminal Justice Coordinating Council, and Flagstaff Unified School District’s Anti-Racism Anti-Bias Committee. Flagstaff is home to Rose, her husband and their three adult sons. Rose’s passion and mission is to make a daily positive impact in people’s lives and to carry on the kinship lifeways of her ancestors while building meaningful relationships.

Deborah Ostreicher, Presentations Coach & Facilitator

Deborah Ostreicher credits her success in business largely to her ability to communicate effectively. Performing in public from the age of five as a musician and dancer led her to winning roles in musical theatre and comedy. She earned her undergraduate degree in Liberal Arts from the University of Maryland, College Park; her MBA in International Business at the American University, Washington, D.C. and her certificate in Leadership Communications from Harvard University, Boston. She has over 25 years of experience in doing business around the globe, holding leadership positions in various organizations from high-tech and aviation to tourism and non-profits. Now she is sharing her secrets with you as a professional leadership communications coach. Whether you are speaking at an industry conference, pitching a multi-million dollar project or talking to your own team, Deborah will ensure that your message is persuasive, impactful and effective. Deborah currently resides with her husband in Phoenix, Arizona as CEO of Distinguished Communications, empowering individuals, teams and companies through effective communication.

Lauree Battice, Financial Lead

Top 3 VIA Character Traits: Love, Kindness, Fairness

Lauree has served with Mountain Line, the transit agency in Northern Arizona, since August 2015. She has worked in business and financial management since earning her Bachelor of Science in Accountancy-Managerial from Northern Arizona University in 2000. Lauree enjoys hiking, reading and watching movies in her free time.

Marney Babbitt-Pierce, Certified Dare to Lead™ Facilitator

Marney knows that courageous leaders are developed, not born. Her interest in applying evidence-based techniques to leadership challenges lead her to the work of Dr. Brené Brown, which she now shares in Dare to Lead workshops across the United States. In her day job, Marney supports clients as they make change to choose a healthy lifestyle. Previously, Marney helped young girls discover their limitless potential as the Council Director of Girls on the Run of Northern Arizona. A mentor at heart, Marney started her career in Higher Education supporting students as they forged their path into the world. Marney has been recognized for her contributions to the Northern Arizona community: Athena Young Professional Award, Northern Arizona University College of Health Sciences Community Partner of the Year, Greater Flagstaff Chamber of Commerce 20 Under 40, and Leaders & Entrepreneurs Women of Sedona- Verde Valley. A third-generation Arizonan, Marney calls Clarkdale her home.

Training Methodology
In the role of facilitator and trainer, Lancaster Leadership fosters an environment of

  • engagement
  • reflection
  • skill-building
  • practical application

And all of this is done through participatory learning.

Every training we provide focuses on the specialized needs of the group. The programs are created for practical and immediate implementation in the workplace, creating pertinence to the participants’ daily work life.

Our training modalities focus on serving all types of learners (visual, auditory, kinesthetic, interpersonal, and intrapersonal). For eager learners, you will experience maximum growth and development.

The training design and curriculum include current research, pertinent examples, experimentation, and abstract conceptualization.

We work to create a supportive environment for questioning and growth. We draw from and build upon your prior knowledge and experience.

As a pervasive theme, Lancaster Leadership provides enthusiastic optimism, respect, results orientation, future-focus, and is undeniably a positive advocate for your professional success.

A Sampling of Julie’s Recent Speaking/Training Events

  • Northern Arizona University’s Student Leadership Conference – Keynote: “Building Resilience”
  • Women Leading Government Conference – Session: “Your Leadership Presence”
  • Arizona City and County Managers Association Conference – Keynote: “Navigating Technology and Change in the Workplace”
  • Meeting Professionals International Conference – Keynote: “Efficiency & Effectiveness”
  • Northern Arizona Public Employees Benefit Trust Annual Celebration – Keynote: “What We Focus on Expands”
  • College and University Professional Association for Human Resources Conference – Keynote: “Navigating Change at Work”
  • Arizona Community College Leadership Conference: – Keynote: “Your Leadership Presence”
  • Arizona Tax Conference – Keynote: “Attention Management:  Managing Priorities, Energy, and Morale”
  • Arizona Women in Higher Education Conference – Session: “Influence”
  • Toastmasters International Conference – Session: “The Role of Risk Taking in Leadership”
  • Northern Arizona Human Resource Association – Session: “Stress Management to Avoid Burnout”
  • Arizona Law Enforcement Records Management Association Conference – Session: “Leadership Presence & Career Trajectory”
  • Arizona Association of Counties – Session: “Next Generation Workforce: Getting the Young to Stay”
  • National Park Service, Workshops – Sessions: Stress Management, Mindfulness, Trust, and Team Building
  • Grand Canyon Association Leadership Academy
  • Coconino County Executive Leadership Academy
  • North Country HealthCare Leadership Academy
  • Community Empowerment for Regional Success Leadership Academy
  • Northern Arizona Council of Governments Excellence in Leadership